Last Modified on May 19th, 2021.
You are under no obligation to provide Personal Information, with the caveat that your refusal to do so may prevent you from using certain portions of our Services. Company does not collect, use, store or disclose Personal Information without your consent, except as required by law or as set out below.
PART A – COLLECTION OF PERSONAL INFORMATION
Our collection of Personal Information is limited to that which is reasonable under the circumstances, and we only collect your Personal Information with your consent pursuant to our Terms.
1. Information You Provide
Identity Data. We collect the Personal Information that you provide to us, which may include, but is not limited to basic Personal Information, including your first and last name, contact information such as address and telephone number, payment information.
Account information. When you use certain parts of our Services as a registered user, you need to create an account with us. In order to create a registered user account, you will need to provide us with login credentials (which include your email address and password), your name, and certain other information.
Communication. You may as part of Services on our Website, post comments, leave feedback, correspond with a person. Content, including such comments, feedback, and notes you choose to post through the Website are available to the public by default. You may also contact us via a contact form, email, or by other means (for example, with questions about our Services, for customer support, or to let us know your ideas for new products or modifications to existing products). When you do so, we collect the information you choose to provide us, such as your contact details, any images you choose to upload and the contents and nature of your message. Any information that is disclosed in these areas becomes public information for both us and other users to use and share.
Information about Others. You can choose to provide us with information relating to third parties, including their names, email addresses, or phone numbers (collectively, “Third-Party Data”).
If you use any feature of the Services that allows you to communicate with third parties (such as to refer a third party to the Services or to communicate with them regarding a campaign or a donation), either by submitting Third-Party Data to the Website or otherwise permitting the Services to automatically access Third-Party Data in your possession, you acknowledge and agree that you have the authority of the relevant third party for us to access and use the relevant Third-Party Data and that you have notified these third parties and informed them how their information is collected and used by Company to provide the Services.
We may use Third-Party Data to contact such third party using the Third-Party Data provided. In addition to sending the foregoing communications, we may also send reminders or related messages to you and to third parties on your behalf from time to time where permitted by applicable law. In each case, any such communications sent to third parties using Third-Party Data will provide a means to “opt out” of receiving further communication of the same nature.
2. Information Collected Passively or Automatically
General Usage Data. When you use the Website, we may collect certain information by automated means (“Automatic Information”), such as through server log files, cookies (described further below), web beacons (also known as clear GIFs and pixel tags, which may be used to transmit information back to the Website), and embedded scripts (programming code that is designed to collect information about your interactions with the Website, such as the links you click on). Automatic Information will not be published or made public through our Services.
When you use our Services, we may collect user action data using Google Analytics, and technical properties of hardware and software utilized in conjunction with our Services. For example, we may collect the type and model of hardware and/or web browser you are using and the operating system version you are using. When you use our Services, we may also collect information about your location (as described below under the heading “Location”), how long you use our Services for in each session, features you use in our Services, and the actions you take while using our Services.
Location. When you use our Services on your computer, mobile device, or other device, the Internet Protocol address (IP address) information may be communicated to us. If we collect and subsequently store such information, it will be in a form that does not personally identify you.
Marketing & Communications Data. We collect your preferences in receiving marketing collateral from us and from certain third-parties, in addition to, your communication preferences.
Cookies. When you visit the Website, we may collect certain information about your activity on the Website, as described below under the heading “Automatic Information”.
For further clarification, cookies are alphanumeric identifiers that are stored on your device with which you access the Services. These cookies allow us to adjust our Services to meet your personal browsing preferences. If your browser is not set to allow cookies, you may not have access to all areas or features of the Website.
The information we collect in this manner may include details about the computer, mobile phone, or other device used to access the Website (such as browser type, operating system, and IP address), referring URLs and information on actions taken or interaction with our digital assets.
The information we may collect in this manner is to enhance your user experience. For example, this information allows us to pre-fill form fields as well as provide you with contextual recommendations while using the Website.
PART B – USE OF YOUR INFORMATION
We use Personal Information for the purposes stated or implied at the time of collection, including for the following purposes:
We use the information we collect to contact you for administrative purposes. For instance, if you contact us by email, we will use the information you provide to answer your question or resolve your problem.
We also use the information we collect to send you communications relating to the Services, such as updates on promotions and events, communications relating to products and services offered by us and by third parties, and communications about services we believe will be of interest to you. For example, we can send periodic emails to registered users of the Services relating to their recent interactions with the Services, such as donating or expressing interest in an experience.
You may update your communication preferences in your member profile or anytime by writing us but we reserve the right to correspond with you in respect of membership renewals.
Providing the Services
We use the information we collect to operate, maintain, and provide our Services such as, if you are looking to garden on a plot of land; connect you to a landowner, gardener, or other member of our network; or provide customer support or to complete transactions, which may include sharing your information with the stakeholders relevant for the execution of a transaction in relation to your receipt of, or offer of, seeds, tools and other materials and gardening access.
Analytics and Product Development
We use the information we collect to analyze data usage trends and preferences in order to improve the accuracy, effectiveness, security, usability or popularity of our Services. Certain third parties whose tools are utilized (e.g. Google Analytics) involving technologies described earlier (cookies, tags, beacons) to help us obtain information and drive certain functionality and improvements require such third parties to collect and store such information (in accordance with their own privacy policies).
Customization and Advertisements
We use the information we collect, such as browsing behavior and device identifiers, to learn how users interact with our Services in order to personalize the content of our Services and improve the performance of the Website. We may utilize such information to also provide you advertisements on the Website; such advertisements may originate from us or a third party with whom we may share your data, including device information, and browser data. We do not provide your email or contact information to a third party advertiser without your express consent.
We use information we collect to comply with laws, defend our legal rights, and enforce our Terms.
PART C – ANTI-SPAM
Where applicable, we will seek your express consent to contact you, including by way of commercial electronic messages. This consent is sought by the Company and you can contact us via the Legal Questions webpage. You can unsubscribe at any time from receiving commercial electronic messages by following the instructions in the message.
Even if you have opted out of receiving marketing communications from us, please be aware that we may still contact you for other purposes. For example, we may contact you to provide communications you have consented to receive, regarding the products or services we provide to you, or if you contact us with an inquiry.
PART D – CHILDREN’S ONLINE PRIVACY PROTECTION
The Website and Services are not intended for use by persons under 18 years of age. We do not knowingly collect or use any Personal Information from any persons under 13 years of age. If we become aware that we have unknowingly collected Personal Information from a child under the age of 13, we will make commercially reasonable efforts to delete such Personal Information from our database.
PART E – TRANSFERS AND DISCLOSURES OF PERSONAL INFORMATION
Your Personal Information may be stored, processed or otherwise used by us, our affiliates or our service providers, both inside and outside of Canada. As a result, that country's courts, governments or law enforcement agencies could obtain disclosure of your information in accordance with that country's laws. Whenever we hire other organizations to provide support services, they will be required to conform to our privacy standards and to allow us to audit them for compliance.
PART F – SECURITY AND RETENTION
We take all reasonable steps to protect the security and confidentiality of your Personal Information. We protect the Personal Information within our custody or control with appropriate organizational, technological and physical safeguards. You agree that we will not be responsible for the behavior of any third party to whom you authorize us to release your information.
We store Personal Information in electronic and physical files that are secure, and our security measures include secure on-site and off-site storage, restricted access to records and data processing equipment, password protocols, and encryption and security software. We conduct audits and monitor compliance with our privacy practices.
We only retain Personal Information for as long as is necessary for the purpose for which it was collected. When we no longer are required to retain the information, we will destroy, erase, or de-identify the information. Legal requirements, however, may require us to retain some or all of the Personal Information we hold for a period of time that is longer than that for which we might otherwise hold.
PART H – ACCESS, CORRECTION AND ACCOUNTABILITY
We will strive to keep all Personal Information in our files complete, up-to-date and accurate.
Attention: Privacy Office
Contact at: Legal Questions